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{"id":10772,"date":"2021-10-28T20:38:37","date_gmt":"2021-10-28T20:38:37","guid":{"rendered":"https:\/\/inafricholding.com\/?p=10772"},"modified":"2021-10-28T22:19:04","modified_gmt":"2021-10-28T22:19:04","slug":"facebook-change-de-nom-et-devient-meta-avec-un-nouveau-logo","status":"publish","type":"post","link":"https:\/\/inafricholding.com\/facebook-change-de-nom-et-devient-meta-avec-un-nouveau-logo\/","title":{"rendered":"Facebook change de nom et devient Meta, avec un nouveau logo"},"content":{"rendered":"\r\n
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Facebook change de nom et devient Meta, avec un nouveau logo<\/strong><\/h2>\r\n<\/figure>\r\n
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Facebook s’appelle d\u00e9sormais Meta : un nouveau nom pour correspondre \u00e0 ce que Mark Zuckerberg appelle le \u00ab m\u00e9taverse \u00bb, un internet du futur o\u00f9 l’on \u00e9voluerait en 3D.<\/p>\r\n

Ne l\u2019appelez plus Facebook\u00a0: il s\u2019agit d\u00e9sormais de Meta.\u00a0La maison-m\u00e8re du r\u00e9seau social Facebook a annonc\u00e9 son changement de nom, le 28 octobre 2021, au cours\u00a0d\u2019un \u00e9v\u00e9nement intitul\u00e9 Facebook Connect<\/a>, d\u00e9di\u00e9 au futur projet g\u00e9ant de Mark Zuckerberg,\u00a0le metaverse<\/a>. \u00ab\u00a0Au fil du temps, j\u2019aimerais qu\u2019on soit vus comme une entreprise de metaverse\u00a0\u00bb, a soulign\u00e9 le CEO. \u00ab\u00a0On va d\u00e9sormais penser au metaverse en premier, et pas \u00e0 Facebook en premier.\u00a0\u00bb<\/p>\r\n

Avant l\u2019annonce officielle, le logo et le nom du groupe\u00a0avaient fuit\u00e9<\/a>\u00a0en ligne\u00a0: il s\u2019appelle Meta (pour metaverse), avec une ic\u00f4ne \u00e0 la fronti\u00e8re entre des lunettes de r\u00e9alit\u00e9 augment\u00e9e et virtuelle et un symbole infini.<\/p>\r\n

Le nouveau groupe Meta inclut plusieurs entreprises et apps diff\u00e9rentes, dont Facebook (le r\u00e9seau social), Messenger, Instagram, Oculus et Portal.<\/p>\r\n<\/figure>\r\n

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FACEBOOK A SUBI DE NOMBREUSES CRITIQUES<\/h2>\r\n

La d\u00e9cision de changer de nom n\u2019a rien d\u2019anodine, et arrive \u00e0 un moment tendu pour le groupe de Mark Zuckerberg, qui subit des critiques de toutes parts. En octobre, il a\u00a0d\u2019un c\u00f4t\u00e9 connu une panne historique de plusieurs heures sur toutes ses apps, tandis que de l\u2019autre, la lanceuse d\u2019alerte Frances Haugen faisait fuiter des dizaines de milliers de documents internes au r\u00e9seau social Facebook.\u00a0Dans ces \u00ab\u00a0Facebook Files\u00a0\u00bb, on apprenait par exemple que la plateforme avait connaissance depuis longtemps de certaines r\u00e9percussions n\u00e9gatives de ses algorithmes sur ses utilisateurs, mais aussi sur les processus d\u00e9mocratiques de certains \u00c9tats.<\/p>\r\n

Un changement de nom ne solutionnerait pas imm\u00e9diatement les soucis d\u2019images de Facebook (il n\u2019y a qu\u2019\u00e0 voir\u00a0combien le nom d\u2019Alphabet est moins utilis\u00e9 que celui de Google, m\u00eame des ann\u00e9es apr\u00e8s le changement du g\u00e9ant de la tech), mais lui permettrait peut-\u00eatre d\u2019esquiver certaines critiques.<\/p>\r\n

Mark Zuckerberg l\u2019assume depuis quelques temps\u00a0: son objectif est de transformer\u00a0Facebook en une sorte de \u00ab\u00a0m\u00e9taverse\u00a0\u00bb <\/a>g\u00e9ant,<\/a>\u00a0un \u00ab\u00a0univers virtuel fictif, dans lequel les individus pourraient \u00e9voluer dans des espaces persistants et partag\u00e9s, en trois dimensions\u00a0\u00bb. Pour le construire, il\u00a0compte embaucher 10 000 personnes sur les cinq prochaines ann\u00e9es.<\/p>\r\n

Une grande partie de la pr\u00e9sentation de Mark Zuckerberg a \u00e9t\u00e9 d\u00e9di\u00e9e \u00e0 ce fameux m\u00e9taverse, et la mani\u00e8re dont le patron de Facebook l\u2019envisage. Le PDG a assur\u00e9 que, selon lui, il s\u2019agirait tout simplement du \u00ab\u00a0\u00a0futur de l\u2019internet mobile actuel\u00a0\u00bb, bien que cela soit pr\u00e9vu pour \u00ab\u00a0un futur assez lointain\u00a0\u00bb, a-t-il conc\u00e9d\u00e9.<\/p>\r\n

Selon lui, le m\u00e9taverse s\u2019articulera autour de certains concepts comme les avatars, la t\u00e9l\u00e9portation, les objets virtuels et les interfaces naturelles.<\/p>\r\n

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Mark Zuckerberg au cours du Facebook Connect du 28 octobre 2021 \/\/ Source\u00a0: Facebook Live<\/p>\r\n

Dans une vid\u00e9o de pr\u00e9sentation clairement tourn\u00e9e autour de l\u2019anticipation, on voit notamment une femme \u00ab\u00a0projeter\u00a0\u00bb son avatar \u00e0 un concert auquel assiste sa meilleure amie, dans la vraie vie<\/p>\r\n

UNE TRANSITION ENTAM\u00c9E IL Y A QUELQUES ANN\u00c9ES<\/h2>\r\n

En novembre 2019, le groupe Facebook (de son nom \u00e0 l\u2019\u00e9poque)\u00a0avait d\u00e9j\u00e0 modifi\u00e9 son logo, qui n\u2019\u00e9tait plus seulement bleu, mais pouvait prendre plusieurs couleurs en fonction de l\u2019application sur laquelle on le trouvait. \u00ab\u00a0Nous mettons \u00e0 jour notre image de marque pour qu\u2019elle soit plus claire\u00a0\u00bb, expliquait \u00e0 l\u2019\u00e9poque Antonio Lucio, chef marketing de la multinationale.<\/p>\r\n

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Une des nouvelles couleurs de logo que Facebook avait choisie \u00e0 l\u2019\u00e9poque de son changement de logo pour le groupe Facebook<\/p>\r\n

\u00c0 l\u2019origine,\u00a0le r\u00e9seau social Facebook s\u2019appelait The Facebook, lorsque Mark Zuckerberg l\u2019a lanc\u00e9 en 2004 avec son colocataire Eduardo Saverin, et avant que Andrew McCollum, Dustin Moskovitz et Chris Hughes les rejoignent dans l\u2019aventure.<\/p>\r\n

Quelques heures avant le d\u00e9but de la conf\u00e9rence, un petit curieux \u00e9tait pass\u00e9 devant les locaux de Facebook et avait vu ce qui ressemblait d\u00e9j\u00e0 au logo de Meta, le nouveau nom de l\u2019entreprise anciennement appel\u00e9e Facebook.<\/p>\r\n

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Source Numerama<\/a><\/p>\r\n

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 <\/p>","protected":false},"excerpt":{"rendered":"

FACEBOOK A SUBI DE NOMBREUSES CRITIQUES La d\u00e9cision de changer de nom n\u2019a rien d\u2019anodine, et arrive \u00e0 un moment<\/p>\n","protected":false},"author":1,"featured_media":10786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[33],"tags":[],"table_tags":[],"class_list":["post-10772","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-actualites","post_format-post-format-audio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/inafricholding.com\/wp-json\/wp\/v2\/posts\/10772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inafricholding.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inafricholding.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inafricholding.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inafricholding.com\/wp-json\/wp\/v2\/comments?post=10772"}],"version-history":[{"count":9,"href":"https:\/\/inafricholding.com\/wp-json\/wp\/v2\/posts\/10772\/revisions"}],"predecessor-version":[{"id":10830,"href":"https:\/\/inafricholding.com\/wp-json\/wp\/v2\/posts\/10772\/revisions\/10830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inafricholding.com\/wp-json\/wp\/v2\/media\/10786"}],"wp:attachment":[{"href":"https:\/\/inafricholding.com\/wp-json\/wp\/v2\/media?parent=10772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inafricholding.com\/wp-json\/wp\/v2\/categories?post=10772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inafricholding.com\/wp-json\/wp\/v2\/tags?post=10772"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/inafricholding.com\/wp-json\/wp\/v2\/table_tags?post=10772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}